Patients aren’t just evaluating the results of their exam, they’re judging the entire experience, from the moment they schedule to the moment they walk out your door. For CT departments, that means even something as routine as drinking compliance prep can make or break a patient’s impression. While patients may not remember which scanner you used, they will remember how the prep process made them feel.
Was the experience rushed? Was the staff empathetic? Did the prep beverage cause unnecessary discomfort or anxiety? Was there a bathroom nearby?
Those early moments shape trust. And for many imaging centers, modernizing the prep experience, even in subtle ways has become a critical part of elevating their brand and standing out in a competitive market.
Outdated Prep = Outdated Brand
Some facilities still rely on outdated beverages and prep routines. But patient expectations have evolved. Today’s healthcare consumers are looking for experiences that are personalized, comfortable, and thoughtfully designed.
Offering a beverage that’s difficult to tolerate, whether due to flavor, consistency, or volume can send the message that your department is stuck in the past, even if your technology is state of the art.
A Better Beverage Can Shift Perception
Forward-thinking imaging centers are taking a closer look at every element of the patient journey. That includes reevaluating the beverages offered for small bowel distention as part of the experience.
Breeza® flavored beverage for small bowel distention is gaining traction for good reason. Designed for palatability to encourage drinking acceptance, Breeza® for small bowel distention is a ready-to-drink low-viscosity beverage available in two flavor options - lemon lime and mixed berry, to provide patients a choice and some variety in the fluid they need to ingest for a fully distended bowel.
When patients are more willing to complete drinking instructions for a fully distended bowel, staff spend less time managing refusal to drink , and the overall workflow improves.
But beyond the operational impact, it signals something bigger: that your department prioritizes patient comfort.
Technologists and supervisors in MRI and CT are increasingly wearing the hat of "brand steward." They’re not only managing scanners and schedules, they’re shaping the perception of their departments. That means rethinking signage, streamlining check-in, integrating ambient lighting, and yes, even reconsidering what beverages are offered during prep.
According to the 2023 NRC Health Patient Experience Report, 60% of patients say their experience influences whether they return to or recommend a healthcare facility. In an era where patients read reviews before scheduling, the small things like offering a more palatable beverage such as Breeza® flavored beverage for small bowel distention become differentiators.
What may seem like a small adjustment can become a key reason patients choose your imaging center again and refer others to it.
Small Change, Big =Signal
As healthcare continues to shift toward consumer-driven models, departments that succeed will be the ones that think beyond the scanner. They’ll be the ones who see every step of the process, from paperwork to prep, as an opportunity to communicate their values.
And sometimes, that starts with offering a better beverage.
Discover how Breeza® flavored beverage for small bowel distention can enhance your experience. Contact your Medical Imaging Account Manager at 1.800.233.5539 or email info@beekley.com to learn more or request a complimentary trial evaluation today.
Megan Sargalski
Marketing Communications Specialist
