Beekley Medical® recently had a booth at the McKnight’s Long Term Care News Fall 2015 Virtual Expo. Three free webinars, offering CE’s, were available for industry professionals to attend.
Although I was optimistic about the new experience of being available at a virtual booth at the virtual trade show, I have to admit I was a little skeptical about people taking the time to visit between webinars. However Denise Devito, East Coast Account Manager for McKnight’s Long Term Care News, indicated that we would meet an estimated 150 professionals to introduce our product within Long Term Care.
I was pleasantly surprised at the amount of booth activity we encountered at the show; we far exceeded 150 connections with people.
Our product, AromaTabs® aromatherapy designed for the clinical setting, had above-average booth activity and we networked with professionals interested in offering something to their residents that promotes relaxation and comfort – especially for the anxious ones.
The interest level excited us because we are not just selling a “product” to keep our “jobs”. The associates at Beekley Medical believe we are helping to make a difference and positively impacting someone’s life, something we have done for 30+ years with our product lines for the hospital setting.
When we received a call from a daughter of an Alzheimer’s resident who was given an AromaTabs to try on her mom, she was amazed by the result. AromaTabs had positively impacted her interaction with her mother, something she had not experienced in a long time.
Here is what she shared with us:
My mother has suffered from Alzheimer's/Dementia for 10 years and has extreme anxiety and anger because of the disease and her fear. After two days of AromaTabs I felt like I had a piece of my mom back. She was calmer and we had a conversation that was personal and made sense. I can't tell you how grateful I am to have found that this has helped us.
-M. Merriman, Eugene, Oregon
AromaTabs has been used in the hospital setting for over 5 years, yet is new to the Long Term Care within the last year. The continuous testimonials we hear on how AromaTabs is helping to relax residents resulted in our participation in McKnight’s Virtual Expo.
Partnering with the leading industry magazine by participating in the Expo has given us exposure at a faster rate to Long Term Care professionals. It gives us the opportunity to offer a complimentary 5 day evaluation to centers to experience for themselves how AromaTabs is helping to relax the most challenging residents that can result in a calming environment, a more positive experience with family members, and happier staff.
