November 11, 2016

Simple Gestures in Labor and Delivery Can Birth Healthcare Relationships for Life

When you give birth and become a mom, you can most likely recall the sound of the first cry, glimpse, and embrace of your baby.  If you are like me… you also remember the great and not-so-great experiences during your hospital stay. 

I cannot remember what I ate for breakfast this morning– but I remember every experience during my five-day stay at the hospital during my delivery. That experience impacted me greatly on determining the future care for my children.  I knew that if I could trust them to care me and my children during the most precious memory in my life, then I knew I could trust them with stitches from a fall or whatever else comes my way.  It was the little things that made a big impact during my stay.  I was made to feel like I was the only mom-to-be on that floor. 

So when The Chesterfield Observer called to interview me regarding The New Life Center at St. Francis Medical Center in Midlothian, Virginia use of aromatherapy in Labor & Delivery, I was thrilled to hear they were using our Elequil aromatabs® at their birthing center to help calm and relax new mothers.  

“When we looked at the evidence, what we found was aromatherapy with essential oils was shown to reduce anxiety, ease depression, increase energy levels, increase healing and promote relaxation,” said Beth Lavely, St. Francis’ administrative director of women’s services.

Many women feel overwhelmed during the birthing experience.  If they are more relaxed, they will feel more in control.  In fact, according to the article "10 Secrets to Feeling Empowered During Labor and Delivery," using music or aromatherapy is suggested to help you relax, because if you're relaxed, you may progress your labor more quickly. 

Mothers are usually the “CEO” of the family’s healthcare.  As stated in the article "Effects of Hospital Economics on Maternity Care," maternity care makes up for 25% of hospital stays for women. Obstetricians also influence approximately 11% of inpatient charges through referrals to other physicians in the hospital.  Many hospitals look at labor this department as a marketing tool.  According to the United States Department of Labor, women make approximately 80% of health care decisions for their families and are more likely to be the care givers when a family member falls ill.

Offering a small gesture, such as aromatherapy, to help relax moms-to-be is a sure way to help birth a new customer for life.


Related Content: 

From Cancer Care to Elder Care, Elequil Helps to Improve Quality of Life

Finding the Perfect Aromatherapy Solution to Help Soothe Anxiousness and Queasiness in the OR Setting

The Patient Experience, The Limbic System, and You


Melissa Vibberts
Sr. Product Manager

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