When you give birth and become a mom, you can most likely recall the sound of the first cry, glimpse, and embrace of your baby. If you are like me… you also remember the great and not-so-great experiences during your hospital stay.
I cannot remember what I ate for breakfast this morning– but I remember every experience during my five-day stay at the hospital during my delivery. That experience impacted me greatly on determining the future care for my children. I knew that if I could trust them to care me and my children during the most precious memory in my life, then I knew I could trust them with stitches from a fall or whatever else comes my way. It was the little things that made a big impact during my stay. I was made to feel like I was the only mom-to-be on that floor.
So when The Chesterfield Observer called to interview me regarding a local hospital's use of aromatherapy in Labor & Delivery, I was thrilled to hear they were using our Elequil aromatabs® at their birthing center to help calm and relax new mothers.
“When we looked at the evidence, what we found was aromatherapy with essential oils was shown to reduce anxiety, ease depression, increase energy levels, increase healing and promote relaxation,” said Beth Lavely, St. Francis’ administrative director of women’s services.
Many women feel overwhelmed during the birthing experience. If they are more relaxed, they will feel more in control. In fact, according to the Cleveland Clinic, using music or aromatherapy can help you relax during labor and help decrease the pain and discomfort of contractions.
Mothers are usually the “CEO” of the family’s healthcare. Maternity care makes up for 25% of hospital stays for women. Obstetricians also influence approximately 11% of inpatient charges through referrals to other physicians in the hospital. Many hospitals look at Labor as a marketing tool. According to the United States Department of Labor, mothers make approximately 80% of health care decisions for their families and are more likely to be the care givers when a family member falls ill.
Offering a small gesture, such as aromatherapy, to help relax moms-to-be is a sure way to help birth a new customer for life.
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Melissa Vibberts
Director of Brand Management
