November 4, 2016

More than Just "Aware" of Breast Cancer

Just in case you didn't know it - the month of October is designated National Breast Cancer Awareness Month.  The sea of pink from professional sports arenas to right in your workplace should have given it away.

We at Beekley Corporation are no different  - we do love our love our pink ribbon events. However, for us, it's more than just a once-a-year gesture to think about breast cancer. 

Early detection and treatment is not only our business - it's also an essential part of our mission as a company.

From the beginning, when we first introduced the Beekley skin marking system for mammography to the imaging community, giving back was part of our corporate DNA thanks to the leadership and guiding vision of W. Mason Beekley. His goal was not only to develop and sell products that make a difference in accuracy, productivity, and care for our customers, but also for Beekley as a company to make a positive difference in the lives of everyone one we touch. 

Designer Handbag Bingo   A happy winner at Beekley's 2016 Designer Handbag Bingo    

Our give-back initiatives have grown over the years as Beekley itself has grown. In addition to donating a portion of the proceeds from the sales of our

Mammography SPOT® skin markers to organizations such as National Breast Cancer Foundation which fund research, early detection, and treatment programs, Beekley Associates have run fundraisers to help pay for mammograms to under and uninsured women in our community - from "pay to dress down" Fridays and bake sales, to our larger events such as the ARC Angel Golf Tournament and Designer Handbag Bingo.

A Legacy to do good works  

The Beekley Family Foundation is the charitable legacy of W. Mason Beekley and his wife, Eliza's intention to provide financial support to establish and sustain initiatives that further education and the arts and sciences for the benefit of the public good.  To that end, the foundation helped fund two state-of-the-art breast centers in our state of Connecticut: The Beekley Center for Breast Health and Wellness at Bristol Hospital, and more recently, the Beekley Imaging Center located at the UConn Health Women's Center, which was dedicated on October 13, 2016.

The dedication of the Beekley Imaging Center at UConn HealthDedication of the Beekley Imaging Center at UConn Health. From left: Dr. Bruce Liang, dean, UConn School of Medicine; Nat Messina, president and a director of the Beekley Family Foundation; Richard Cabray, member UConn Board of Trustees; Ayn S. LaPlant, president and CEO of Beekley Corporation, and Dr. Andrew Agwumobi, CEO and executive vice president for health affairs at UConn Health. Photo courtesy of UConn Foundation and UConn Health.
At the dedication, Dr. Andrew Agwunobi (chief executive officer, UConn health and executive vice president for health affairs) summed up the driving force behind everything we do here at Beekley very nicely: "It's making a real difference every day, one patient at a time. Tomorrow morning, there's going to be a woman who will walk in here and experience this modern, beautiful atmosphere and enhanced care created by the Beekley Family Foundation."


A real difference, every day, one patient at a time. I think W. Mason Beekley would be pleased.





Related Content: 

Bingo, Handbags, and Breast Health - A New Beekley Tradition

Golfing for the Greater Good

In the Pink-3D Mammography Comes to the Beekley Center for Breast Health and Wellness

Helping NBCF Save Lives One Mammogram at a Time

The New Beekley Imaging Center at UConn Health is Saving Lives by Catching Breast Cancer Faster 


Mary Lang
Director of Marketing Communications

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