My career at Beekley Medical is in marketing. All of the products I have touched in my marketing role, I believe in and stand behind.
For the last two years, I have lived & breathed supporting the Elequil aromatabs® brand. I love this aromatherapy product because it helps relax people when they are under times of stress. Whether it’s someone getting an MRI and they are nervous, helping a family member cope while a loved one is in hospice, helping staff get through their day when it is tough or even relaxing someone on a flight that has a fear of flying – the list is never ending. I have the blessing of being able to hear these testimonials directly from customers how Elequil has impacted their patients and/or their personal story. Wow, talk about coming home every day on a natural high for helping to make a difference in someone’s life.
More recently, I had a personal experience with the Elequil. I had to have a surgical procedure where I was put under anesthesia. I certainly have had other procedures in my lifetime however this was weighing on me a little differently now that I am a mom. That one fear that I never had before started creeping into my mind “What if I don’t wake up?” then… the anxiousness started to set in.
Of course, being dedicated to my brand, I had Elequil with me, but I didn’t think I was really going to “need it”. So as I changed into the hospital gown - hold it, did they say open to the back or open to the front??? I had a brave face but I was breaking out in a sweat, feeling overwhelmed and my coping skills were slowly deteriorating. I pulled out my Lavender-Sandalwood Elequil, tore it at MAX scent, and adhered to my hospital gown. As I breathed in deeply, I started to unwind and felt that “I’ve got this” attitude building. As the pre-op nurse came in to take my blood pressure and insert my IV, she noticed the aromas and asked me about Elequil. She thought it was a great idea. She even shared with me, she could have used one to help calm her when returning from medical leave after a patient hit her (wow, what nurses have to tolerate!).
As I waited 1 ½ hours before being wheeled into the operating room, I was so calm – I nearly fell asleep. My experience had totally changed since when I first walked in and they handed me that gown.
As I slowly awakened after surgery, I had my Orange-Peppermint Elequil by my bedside (some people request their loved one when coming out of surgery, my special request was Elequil! J). I was a little queasy, so I put the aromatab on my gown and again took deep breaths. My queasy stomach soon disappeared and I felt alert and refreshed. After an hour in recovery, I dressed and transferred my Elequil to my clothes not knowing if I would become ill on the half hour car ride home. I am so happy to now say that I am a walking testimonial. There is no better feeling then supporting and marketing a product that aligns with my personal and professional goals – helping to positively impact patients’ lives and improve their clinical experience.
Melissa Vibberts
Director of Brand Management