ARTICLE
January 12, 2015

Cost/Value/Profit Analysis of Breeza Flavored Beverage vs. Conventional Oral Contrast Flavor Enhancers

You've tried fruit juice. You've tried powdered drink mixes. You've probably tried just about everything to make oral iodinated contrast easier to drink for your patients undergoing abdominopelvic CT imaging.   

Then you tried Breeza®, the only flavored beverage made with a bitterness blocker to mask the bitter taste of Gastrografin or Gastroview.  Patients didn't complain about the taste of the contrast as much when it was mixed with Breeza. They actually drank it - all of it - within your optimum time frame. Without dawdling or needing encouragement from your team. You were able to get the majority of patients to the scanner in under 2 hours for a change and stay on schedule.

But the price! How in the world can you justify recommending this product when your department is slashing budgets and juice or powdered drink mixes are only pennies per patient?  Your patients love Breeza, your technologists love Breeza - but will your Purchasing Director or CFO?

John Cergnul, JD, CPA, professor and former radiology practice manager, recently published the paper "Cost/Volume/Profit Analysis on CT Patient Throughput when Substituting Breeza Flavored Beverage for Conventional Flavor Enhancers in the Administration of Oral Iodinated Contrast" that will help you determine Breeza's break-even point and additional contribution margins that may be realized by using Breeza with your oral contrast in place of grocery store drinks.

In Professor Cergnul's example, only 21 additional scans per year were needed to break-even with Breeza. His conclusion: "Despite an initial increase in variable cost associated with the use of Breeza, and the resultant, relatively minor, increase in break-even scans, the administrator can expect an increase in revenue due to the increase in patient throughput and reduction in backlog for prime scan slots."

What is your break-even point? And will it help you justify the purchase of a better product that aligns with your patient care initiatives?

Cost Volume Profit Analysis on PT Throughput with Breeza paper

 

 

 

 

 

 

 

click image to download paper

 

 

Related Articles:

Patient Satisfaction: Reimbursement Benefits Aside, It's the Right Thing to Do

How Contrast Taste Can Improve the Patient Experience    

 

 

Mary Lang
Senior Marketing Communications Manager
Print Friendly Version of this pageGet a PDF version of this webpage



Disqus Comments

Comments for

blog comments powered by Disqus
RECOMMENDED POSTS
Industry News
To drink or not to drink? That is the question radiologists have been struggling with when it comes to positive oral contrast. To the patient it may seem like an arbitrary question but there are real consequences to not using an oral contrast agent to opacify the...
Product Updates
Looking to improve patient compliance and satisfaction with oral contrast drinking protocols for abdominal CT-Scans but worried about added costs? Use this simple cost/value/profit analysis formula to find your breakeven point with Breeza® flavored beverage, a one of a...
Industry News
Happy customers often turn into repeat customers. More importantly, they tell their friends about their positive experience. This is true for any business, including medical imaging. James Lipcamon, imaging services manager for East Cooper Medical Center in Charleston...